Working in digital marketing entails the promotion of products or services by using different online channels. You can specialize in social media or search engine optimisation (SEO) using strategies to help websites get high rankings in Google searches and attract more customers.

Collaboration skills are crucial as the role is often a team-based one. You could be working on projects with copywriters, designers or animators. You could also be asked to study your client’s competition to help you understand what advertising methods are most efficient for their business. Your duties will probably include making plans for campaigns, consulting with clients, analyzing possible new digital marketing techniques and overseeing the performance of current methods to ensure they’re providing good value for money.

You could be working on short-term contracts with business owners who need help to develop their brand or develop advertising campaigns. You could also be responsible for longer-term projects on behalf of a marketing agency. You can create and monitor their social media presence or manage their website analytics.

A career in digital marketing is for those with an empathy for others and can put yourself in the shoes of your intended audience to determine their wants, needs and concerns. Being flexible and able to adapt and listen to feedback are important attributes, as digital marketing is constantly changing and you must be ahead of the curve. As you grow in experience, you might decide to take on an executive position or become a digital marketing professional.

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